Targeting Weather Forecasts

To recap, here are the conditions available to target weather forecasts:

  • Weather Forecasts – weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy

  • Average Temp (C) – average temperature in Celsius

  • Min Temp (C) – minimum temperature in Celsius

  • Max Temp (C) – maximum temperature in Celsius

  • Average Temp (F) – average temperature in Fahrenheit

  • Min Temp (F) – minimum temperature in Fahrenheit

  • Max Temp (F) – maximum temperature in Fahrenheit

  • Min Wind Speed Km/h – minimum windspeed in km/h

  • Max Wind Speed Km/h – maximum windspeed in km/h

  • Min Wind Speed Knots – minimum windspeed in knots

  • Max Wind Speed Knots – maximum windspeed in knots

Use Case 1: Hero Images

Especially during Spring, the weather can vary dramatically. Use the Forecast conditions to show the appropriate hero images (and supporting content / products) depending on the upcoming weather for the weekend. This is a great example from Homebase:

Here's how that would have been set up in the rule builder:

Use Case 2: Forecasting Snow

It's meant to be snowing this weekend but only in certain parts of the country? Target your customers with a Weather Forecast for their location, or show a default to those who won't be hit by the icy weather.