Targeting Weather
To recap, here are the conditions available to target weather:
  • Temp (C) - temperature range in Celsius
  • Temp (F) - temperature range in Fahrenheit
  • Weather - weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy
  • Apparent Temp (C) - 'feels like' temperature range in Celcius
  • Apparent Temp (F) - 'feels like' temperature range in Fahrenheit
  • Wind Speed (Km/h) - windspeed range in km/h
  • Wind Speed Knots - windspeed range in knots

Use Case 1: Copy Changes

Subtle changes in the creative ensure you're staying relevant during varying weather conditions.
A great example by ASOS who combined Personalised Images with our weather detection in the Rule Builder:
Here's how that would have been set up in the rule builder:
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