Targeting Weather

To recap, here are the conditions available to target weather:

  • Temp (C) - temperature range in Celsius

  • Temp (F) - temperature range in Fahrenheit

  • Weather - weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy

  • Apparent Temp (C) - 'feels like' temperature range in Celcius

  • Apparent Temp (F) - 'feels like' temperature range in Fahrenheit

  • Wind Speed (Km/h) - windspeed range in km/h

  • Wind Speed Knots - windspeed range in knots

Use Case 1: Copy Changes

Subtle changes in the creative ensure you're staying relevant during varying weather conditions.

A great example by ASOS who combined Personalised Images with our weather detection in the Rule Builder:

Here's how that would have been set up in the rule builder: