Rule Builder Overview
Before you set off and build your first Rule Builder tag, check out the description of each condition.
Temp (C) - temperature range in Celsius
Temp (F) - temperature range in Fahrenheit
Weather - weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy
Apparent Temp (C) - 'feels like' temperature range in Celcius
Apparent Temp (F) - 'feels like' temperature range in Fahrenheit
Wind Speed (Km/h) - windspeed range in km/h
Wind Speed Knots - windspeed range in knots
See weather-targeting use cases here.
Device - type of device at open e.g. Android vs iPhone
Client - type of email client at open e.g. Chrome vs Mobile Safari
Reading Environment - choose between desktop (opening in software like Outlook), webmail (opening in a browser like Chrome) and mobile (includes tablet)
Operating System Family - e.g. Android vs iPhone OS
Operating System – more specific e.g. iOS 6 vs iOS 7
See device-targeting use cases here.
DateTime – select a date and time range
Date of week – select a day of week
Time of day – select a time of day
Day of month – select a day of month
See time-targeting use cases here.
Country – specific country at open based on GeoIP e.g. United Kingdom vs United States
Continent – specific continent at open based on GeoIP e.g. North America vs Europe
Language – specific language of operating system at open
GeoFence – select a geo fence radius
US State – specific US states at open e.g. Delaware vs Florida
See geo-targeting use cases here.
String Parameter – bring in CRM merge text data based on subscriber data e.g. male vs female
UTC Datetime Parameter – based on the datetime stamp merged in from the CRM/ESP, showing different content x time before a merged date, up until x time after merged date, from x time before a merged date or from x time after merged date. E.g. a use case would be in automated campaigns such as an offer lasts 48 hours after the welcome message 1 is first sent.
Numeric Parameter – bring in CRM merge numerical data based on subscriber data e.g. number of orders showing different content based on if they haven’t made an order yet or have made 10 orders.
See parameter use cases here.
All of the following conditions are able to show different content based on the weather on either a relative date x days after time of open, a specific, fixed date or a merged CRM parameter date
Weather Forecasts – weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy
Average Temp (C) – average temperature in Celsius
Min Temp (C) – minimum temperature in Celsius
Max Temp (C) – maximum temperature in Celsius
Average Temp (F) – average temperature in Fahrenheit
Min Temp (F) – minimum temperature in Fahrenheit
Max Temp (F) – maximum temperature in Fahrenheit
Min Wind Speed Km/h – minimum windspeed in km/h
Max Wind Speed Km/h – maximum windspeed in km/h
Min Wind Speed Knots – minimum windspeed in knots
Max Wind Speed Knots – maximum windspeed in knots
See forecasts use cases here.