Rule Builder Overview

Before you set off and build your first Rule Builder tag, check out the description of each condition.

Weather:

  • Temp (C) - temperature range in Celsius

  • Temp (F) - temperature range in Fahrenheit

  • Weather - weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy

  • Apparent Temp (C) - 'feels like' temperature range in Celcius

  • Apparent Temp (F) - 'feels like' temperature range in Fahrenheit

  • Wind Speed (Km/h) - windspeed range in km/h

  • Wind Speed Knots - windspeed range in knots

See weather-targeting use cases here.

Device:

  • Device - type of device at open e.g. Android vs iPhone

  • Client - type of email client at open e.g. Chrome vs Mobile Safari

  • Reading Environment - choose between desktop (opening in software like Outlook), webmail (opening in a browser like Chrome) and mobile (includes tablet)

  • Operating System Family - e.g. Android vs iPhone OS

  • Operating System – more specific e.g. iOS 6 vs iOS 7

See device-targeting use cases here.

Date or Time:

  • DateTime – select a date and time range

  • Date of week – select a day of week

  • Time of day – select a time of day

  • Day of month – select a day of month

See time-targeting use cases here.

Geo:

  • Country – specific country at open based on GeoIP e.g. United Kingdom vs United States

  • Continent – specific continent at open based on GeoIP e.g. North America vs Europe

  • Language – specific language of operating system at open

  • GeoFence – select a geo fence radius

  • US State – specific US states at open e.g. Delaware vs Florida

See geo-targeting use cases here.

Parameters:

  • String Parameter – bring in CRM merge text data based on subscriber data e.g. male vs female

  • UTC Datetime Parameter – based on the datetime stamp merged in from the CRM/ESP, showing different content x time before a merged date, up until x time after merged date, from x time before a merged date or from x time after merged date. E.g. a use case would be in automated campaigns such as an offer lasts 48 hours after the welcome message 1 is first sent.

  • Numeric Parameter – bring in CRM merge numerical data based on subscriber data e.g. number of orders showing different content based on if they haven’t made an order yet or have made 10 orders.

See parameter use cases here.

Weather Forecasts

All of the following conditions are able to show different content based on the weather on either a relative date x days after time of open, a specific, fixed date or a merged CRM parameter date

  • Weather Forecasts – weather conditions including sunny, rainy, snow, foggy, rain, windy and cloudy

  • Average Temp (C) – average temperature in Celsius

  • Min Temp (C) – minimum temperature in Celsius

  • Max Temp (C) – maximum temperature in Celsius

  • Average Temp (F) – average temperature in Fahrenheit

  • Min Temp (F) – minimum temperature in Fahrenheit

  • Max Temp (F) – maximum temperature in Fahrenheit

  • Min Wind Speed Km/h – minimum windspeed in km/h

  • Max Wind Speed Km/h – maximum windspeed in km/h

  • Min Wind Speed Knots – minimum windspeed in knots

  • Max Wind Speed Knots – maximum windspeed in knots

See forecasts use cases here.