In the account, navigate to the campaign section. Choose between creating a new mailing or adding a new tag to an existing mailing by selecting the following wand icon:
Provide a name for the tag and click next. This will move into the rule builder itself:
This is where the core rules for the tag are defined. Remember, it is possible to save and revisit the tag if more time is needed when mapping this.
Conditions are used to determine what images or widgets are displayed based on the context at the time of open. These include Weather, Device, Date/Time, GeoIP and Parameters.
Multiple conditions per rule can be selected using the ‘+ Condition’ functionality.
When a second (and third etc.) condition is added, an ‘AND’ or ‘OR’ rule will appear to determine the logic of the rule. To change the rules of the condition, tap on ‘AND’ to change to ‘OR’ and vice versa.
If more than two conditions are being added to the rule, brackets can be added to separate the conditions.
When building out more complicated use cases, the rule builder will assist in evaluating if the formulas are built correctly. An error message will appear if the formula doesn't make sense or an approved message if the formula is correct.
Additionally, the ‘+NOT’ formula allows the exclusion of conditions. In the example below, the rule will be met if the weather is sunny but not if the temperature is over 20 degrees Celsius.
The action chooses the content to display based on the conditions set. The action editor allows all Kickdynamic widgets to be used (excluding Polls):
There are two types of actions to choose from:
To use a pre-built image, select ‘Image’ and then click ‘Next’. Upload an image, apply the href and select ‘Save’ to set the rule.
Alternatively, widgets can be used with each rule. A widget is a context or content tag that has been built separately to the rule builder e.g. Image Optimiser, Countdown Clock, Nearest Store, Social Feeds or Content Automation.
Select the category of widget to be applied to the rule and select ‘Next’ to find the specific pre-created widget to be used before saving.
The first rule has now been set up! You can now set up the rest of the rules if needed.
It is possible to create multiple rules by duplicating this first rule and editing the conditions and actions or alternatively, select '+ Add Rule' to continue.
Rules flow from top to bottom, from the 1st rule to the default. The rule builder will try and match rule 1, if there is no match it will try and match rule 2 and so on. If the open rules don’t match any of the set rules, the default is displayed.