Add gamification to email with live social signals to boost click through rates, engagement and revenue. Live social signals encourage interaction and increase open rates as recipients re-open to check in on the result which update live as the campaign unfolds and the clicks roll in. It also adds urgency on offers and promotions that only have limited numbers of purchases.
Collect the vote (click) data and use it as an interest indicator to tailor content in subsequent follow up emails.
Here are a couple of social signals examples created by our customers: