Widget Overview

The Kickdynamic platform offers rich features and functionality. The live email toolkit is robust with literally hundreds of different use cases and scenarios.

What is a Widget?

A widget allows users to follow a step by step guide (or wizard) to setup a predefined usecase. For example, the countdown timer widget is used to create a countdown timer.

Can you use more than one Widget?

Yes. Kickdynamic has a host of widgets that can be used singularly or in conjunction with each other. You can also use multiple widgets within one email.

Example: A brand may wish to connect a product feed in Kickdynamic to power live new in products at every email open. The brand could then build a rule to show dresses when the temperature at email open location is over 15 degrees, and jumpers if the temperature is under 15 degrees.

Widget List

Countdown Timers

Create on-brand countdown timers that display the exact time remaining at every email open. Timers will tick for 30 or 70 seconds as standard. Advanced editor.

Countdown timer Image Swap

Countdown timers that swap to a different image/href when expired - perfect for driving longtail revenue and maximising relevancy.

Triggered Countdown Timers

Countdown timers with end time personalized to each individual recipient based on a timestamp (e.g. time of subscription, date of trigger + X hours).

Personalized Images

Highly stylised images with personalization overlaid. Great examples include name personalization, initials, loyalty card numbers, points balance, personalized offer codes and booking details.

Live Polling

Live voting directly in an email. Recipients click through on an image to register their vote. On email re-open the latest votes are displayed at every open. Votes can be displayed as percentages or number of clicks.

Live Social Signals

Display the live number of clicks on each product, image or offer in your email. On re-open the number of clicks will update.

Live Instagram

Authorize Kickdynamic to retrieve your latest Instagram content. At every open the latest posts are displayed. Chose to include likes, comments and captions. Filter in hashtags or media type.

Live Twitter

Your latest tweets in email at every open. Use pre-defined Kickdynamic templates or connect to the Twitter API and design your own. Filter in hashtags or media type.

Live Image Optimisation

In-send A/B image testing tool. Set an open quota and run a split test on different images live in send. Once the test has run, the image with the highest number of clicks is automatically displayed to the remaining opens.

Weather Forecasts

Design and display a weather forecast, or multi-day forecast, for the weather at open location, city, or destination. The weather automatically updates at every open, powered by Kickdynamic’s weather integration with Aeris weather.

Nearest Store Map

Detect location of email open and pin the nearest stores over a map. On click, generate exact directions to the closest store powered by GPS.

Barcodes

Turn unique codes into personalized barcodes for each recipient based on a merge from your ESP. Multiple languages supported. Used to connect online to instore to track email redemption/manage single time redemption.

Progress Bars

Create visual representations of status, loyalty or points using progress bars or circles. Particularly popular when used in loyalty program email.

Content Automation

Connect content sources directly in Kickdynamic and use these to build live images for your email. Content sources supported: CSV, XML, Json API. Option to include advanced visibility rules to display different image variants driven by feed or URL data.

Content Automation - Product Feed

Connect a product feed or catalogue automatically display live products at every email open. Build product rules around stock level and availability to only show products available to buy at the moment of open. Personalize products using your CRM preference data and AOV. Typically used to power live new in products, product personalization, live sale products and bestsellers.

Content Automation - API

Connect an API and use parameters to retrieve the content required. Use for product recommendations, live odds, car hire pricing, localised activity/restaurant content, currency exchange rates, travel deals & live pricing.

Content Automation - Blog

Connect your RSS or blog feed and create beautiful inspirational content that updates live at every email open.

Content Automation - User Generated Content

Connect your UGC partner’s content feed to retrieve the latest, approved user generated content images to display in email.

Rule Builder

Advanced And/OR multi-condition rule builder that can be used to create rules based on weather (temp, conditions, forecast), device (device, client, reading environment, operating system), date/time (date, time, date of week, time of day, day of month), geo (country, continent, browser language, geofence, US state), parameters (string, UTC date, number). All widgets created in Kickdynamic can be used within the Kickdynamic rule builder. Outlined below are some popular Rule Builder use cases.

Device Targeting

Display the most relevant content to the device or reading environment for the recipient reading the email. Use calls to action specific to mobile device (tap to shop) or show app download messages personalized to the device operating system.

Weather Targeted Content

Use weather rules to display different images, content or products based on the weather at location of open. For example, show dresses when it’s warm and sunny at open location and show jackets when it’s cold and raining.

Time/Day Parted Content

Display content relevant to the time of day that the email is opened. Split the day into sections and show relevant offers or content based on that time window. Display different content on different days of the week automatically.

Geofence

Drop a pin and draw a radius. Define what content is shown to anybody that opens within that radius. Used frequently for store specific promotions.