Merging ESP Data

You can use your CRM data in conjunction with Kickdynamic. This is done via a send time merge.

Data can be ‘merged’ into the tag from the Email Service Provider to personalise the tag at the time of open.

To merge data such as gender, category preference or first name into the image component of the tag, ESP merge codes are needed. These vary from ESP to ESP, with examples such as %%first_name%% or {{first_name}}. Please ask the ESP in question to find out the exact merge codes.

Once sourced, these are added onto the end of the tag. An example being &firstname=value, where value is replaced with the ESP merge code.