Kickdynamic Tags

Everything you do in Kickdynamic generates a tag. This is a snippet of HTML that is added into the email code.

An introduction to Tags

Everything that is done in the platform will result in a Kickdynamic Tag being generated. These Tags contain a url and image path in a similar way to static email HTML paths.

This is an example Tag:

<a href="https://img.kickdyn.com/clickancnt.ashx?c=14525.oiwu3Od2KVWJFNR8GJPI"><img src="https://img.kickdyn.com/14525/oiwu3Od2KVWJFNR8GJPI/imgancnt.png" border="0" /></a>

All tags contain a numerical ID and a unique and secure string. In the example above, the numerical ID is '14525' and the unique string is 'oiwu30d2KVWJFNR8GJPI'. For troubleshooting, please send the Tag ID to your account manager.

Tags consist of an href and an image source:

Href - the Link
Img src - the Image
Href - the Link

The href component of the Tag is the link / url and is used to do the following:

  • Direct clicks to different landing pages

  • Direct clicks based on rules or product shown

  • Track product clicks

  • Deep link to an app or app store

It is possible to append additional tracking to the end of Tag, such as Google Analytics tracking - see Tag Tracking below.

The href can be personalised based on CRM data merged into the Tag - see Merging ESP Data for more information.

a href="https://img.kickdyn.com/clickancnt.ashx?c=11995.bGkU8qJiwVPn1odOnbFS"

To test the link, copy and paste the href within the quotation marks into a web browser.

Img src - the Image

The imc src component of the Tag is the image shown in the email. The image will adapt, optimise and update at the moment it is opened in the email.

The image is displayed based on rules defined and can be personalised based on CRM data merged into the tag - see Merging ESP Data for more information.

<img src="https://img.kickdyn.com/11995/bGkU8qJiwVPn1odOnbFS/imgancnt.png"

To test the image, copy and paste the img src within the quotation marks into a web browser.

Where to add the Tag?

The Tag is added to the HTML in the same way a static image is added, in the place where the image should be displayed. You only need to add the Tag into the HTML once.

To see the Tag working, save the html and open in a browser as the Tag will work as normal when viewed in a web browser.

A few tips:

  • Ensure the HTML dimensions are the same as the Kickdynamic image

  • When using retina images, the HTML should scale back in the same proportions

  • If hiding an image (for example, when a condition isn't met), a 1x1 gif can be displayed but ensure the HTML is coded for this (with a variable height)

‚Äč