All tags contain a numerical ID and a unique and secure string. In the example above, the numerical ID is '14525' and the unique string is 'oiwu30d2KVWJFNR8GJPI'. For troubleshooting, please send the Tag ID to your account manager.
Tags consist of an href and an image source:
Href - the Link
Img src - the Image
The href component of the Tag is the link / url and is used to do the following:
Direct clicks to different landing pages
Direct clicks based on rules or product shown
Track product clicks
Deep link to an app or app store
It is possible to append additional tracking to the end of Tag, such as Google Analytics tracking - see Tag Tracking below.
The href can be personalised based on CRM data merged into the Tag - see Merging ESP Data for more information.
To test the link, copy and paste the href within the quotation marks into a web browser.
The imc src component of the Tag is the image shown in the email. The image will adapt, optimise and update at the moment it is opened in the email.
The image is displayed based on rules defined and can be personalised based on CRM data merged into the tag - see Merging ESP Data for more information.