Image Optimisation Setup

The live Image Optimiser can auto-display multiple versions of the same image to a quota of opens and then display the image with the most clicks compared to the rest of the images. The following guide will show you how to create an Image Optimizer Tag and add it to your HTML email.

Getting Started

Assets required: Ensure you have the assets you would like to test prior to beginning the set up.

Navigate to the 'Campaigns' section of the platform:

Navigate to the campaign you wish to add the Image Optimiser Tag to, or create a new campaign.

From the dropdown widget menu, click on the Image Optimiser icon:

Enter a mailing name and click next. You can now upload the images you wish to use in the optimisation. Click on the 'Add Images' button.

Select the images you would like to upload. You can select multiple images:

Click on the 'Start Upload' button to upload the images. You can delete an uploaded image(s) and upload others if required.

Once the images have uploaded, click next.

You can now give each image an href. If you are testing particular category or offer, you can link to the corresponding webpage for the image:

Click next. You can now add a description, href and open quota.

  • Description; this is an internal name for the Tag

  • Href; this is the landing page for when recipients click on the image. For example:

  • Open quota; The open quota is the number of opens for the test. Once the open quota is met, Image Optimiser will stop optimising and display the winning image to the remainder of recipients yet to open the email. We recommend the open quota to be 10-20% of your average open rate.

Click next to generate the Tag. Hit done and you’re finished!

Copy and paste the tag into the email HTML where the image will display.

Tracking the optimisation

Once you send your campaign you can see real-time optimisation reports in the mailing reports by selecting the Tag. The optimisation phase is live with opens and clicks updating as you view the report.

Live reporting:

In the report you can track which image is generating the most opens and clicks and then when the quota is met the winning image is displayed to the rest of the openers.

Optimisation finished: