Benefits of a product feed

There are many advantages of having a product feed. These include:

  • All the important information about your products is conveniently located in one place Information about all your products is consistent across all selling channels – even email.

  • An accurate, frequently updated product feeds provides a better experience across all channels. For email, stock levels can be used to swap products to ensure only in-stock products are displayed to maximise product discoverability and revenue.

  • Your product feed can be used in content automation to serve the latest, highly designed product content into email at every open.

  • Product feed can be used in conjunction with CRM data (via ESP merge into Kickdynamic tag) to automate personalization).