There are many advantages of having a product feed. These include:
All the important information about your products is conveniently located in one place Information about all your products is consistent across all selling channels – even email.
An accurate, frequently updated product feeds provides a better experience across all channels. For email, stock levels can be used to swap products to ensure only in-stock products are displayed to maximise product discoverability and revenue.
Your product feed can be used in content automation to serve the latest, highly designed product content into email at every open.
Product feed can be used in conjunction with CRM data (via ESP merge into Kickdynamic tag) to automate personalization).