Product Feed Benefits
There are many advantages of having a product feed. These include:
  • All the important information about your products is conveniently located in one place Information about all your products is consistent across all selling channels – even email.
  • An accurate, frequently updated product feeds provides a better experience across all channels. For email, stock levels can be used to swap products to ensure only in-stock products are displayed to maximise product discoverability and revenue.
  • Your product feed can be used in content automation to serve the latest, highly designed product content into email at every open.
  • Product feed can be used in conjunction with CRM data (via ESP merge into Kickdynamic tag) to automate personalization).
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