Using Content Automation you can display the latest content in email taken directly from your feed. Use cases range from showing your latest in-stock products from your product feed to showing the latest currency exchange rates from your currency feed.
The images displayed in the email are live at the time of email open. You can combine content automation with sophisticated business rules to display, for example, your products based on the latest stock level, pricing, category, product call-outs (i.e. Selling Fast) and can even personalise the products displayed to a recipient's browsing or preference data.
This means you can show latest items, relevant to each recipient and with only one set-up.
Here are are couple of New In examples created by our fashion retail customers: