Kickdynamic
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Welcome to Kickdynamic
iOS 15
Overview
Platform Overview
Tags Overview
Kickdynamic Support
Useful Information
widgets
Countdown Timers
Rule Builder
Live Polling
Weather Forecasts
Personalized Image
Image Optimiser
Nearest Store
Live Social
Content Automation
Feed Overview
Content Automation Overview
Email Recommendations
Email Recommendations Overview
Implementation Documentation
Recommenders overview
CRM Data Requirements
Logging In
Navigation
Events Monitor
Dashboard
Third Party Cookies
Playground Introduction
Also viewed items
Frequently Bought Together
Recently added to cart items
Recently purchased items
Recently viewed items
Recommended for you
Similar items
Top in Category
Exporting Recommenders
Kickdynamic for Mobile
Mobile Overview
Push Notifications
Other Tips
Gradients
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CRM Data Requirements
CRM data is required to power certain recommender scenarios.
In order to serve personalized recommendations in email it is necessary for a customer ID {userId} to be merged into the Kickdynamic Tag. This is the web ID that is used onsite to identify customers when they login or complete a purchase. This enables is to serve personalized content to each recipient.
In instances where recommendations are linked to a specific product (e.g. frequently bought together, similar items etc.) an item ID {itemId} is required to be merged into the Kickdynamic Tag in the email. This allows us to recognise the item and make recommendations that go with it.
If we use the image below as a visual representation, we need to know that the user is Homer {userId} or that the item {itemId} is pizza or a donut.
Recommender systems
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Last modified 9mo ago
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