CRM Data Requirements

CRM data is required to power certain recommender scenarios.

In order to serve personalized recommendations in email it is necessary for a customer ID {userId} to be merged into the Kickdynamic Tag. This is the web ID that is used onsite to identify customers when they login or complete a purchase. This enables is to serve personalized content to each recipient.

In instances where recommendations are linked to a specific product (e.g. frequently bought together, similar items etc.) an item ID {itemId} is required to be merged into the Kickdynamic Tag in the email. This allows us to recognise the item and make recommendations that go with it.

If we use the image below as a visual representation, we need to know that the user is Homer {userId} or that the item {itemId} is pizza or a donut.

Recommender systems

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